Enhancing the industry for  growers, vintners, partners and policymakers.

GOALS
Advocacy - Promote an environment beneficial to our members and the broader industry.

Education - Create pathways for growers and vintners to optimize their business through knowledge and understanding.

Connectivity - 
a. Facilitate opportunities for members and the broader industry to network;
b. Provide partners and policymakers access to the industry; and
c. Generate ways for members to effectively communicate issues.

Governed by a board of nine directors, elected by peers to three-year terms, the organization is funded by membership dues and proceeds from the annual convention and trade show held each February, as well as other educational events throughout the year.